Die infa Hannover:
Germany’s largest
Experience and shopping fair
infa Hannover, Germany’s largest experience and shopping fair, attracts thousands of visitors every year. Since its foundation in 1954, infa has continued to develop and is now one of the most popular trade fair brands not only in northern Germany. In the following, we will take a look at the history, the theme worlds and the advantages of infa Hannover.
The history of infa
The infa, then still known as the “Lower Saxony Home Economics State Exhibition”, had its premiere in 1954 in the Stadthalle Hannover. With only 300 exhibitors on 4000 square meters, the first infa was a great success. The halls even had to be closed in the meantime due to overcrowding. 62,000 visitors came to the premiere, which clearly exceeded the expectations of the organizers.
From infa to a world of experience and shopping
Over the years, infa has continued to develop and expand its offerings. The trademark of infa, a stylized lady with a lorgnon, symbolized the critical housewife who pays attention to quality and innovation. infa moved to the exhibition grounds in 1974 and from then on benefited from weatherproof exhibition halls, excellent transport connections and over 50,000 parking spaces.
Nowadays, infa is more than just a trade fair. It is a world of experience and shopping that attracts thousands of visitors every year. In addition to the traditional theme worlds such as Beauty & Wellness, Christmas, Bazaar of Nations, Market Hall & Food Trucks and Building & Living, infa has expanded its offering to include other short events such as “infa kreativ”, “infalino” and “infa regional”.
The theme world of infa Hannover
infa Hannover offers a wide range of theme worlds that have something to offer for every visitor. Here are some of the key topics covered by infa:
Beauty & Wellness
In the Beauty & Wellness theme world, visitors will find a unique selection of women’s and men’s clothing, shoes, jewellery, watches, accessories, cosmetic products, handbags and luggage. Health, wellness, fitness and esotericism are also the focus of this theme world.
Christmas
The Christmas theme world is a paradise for all Christmas lovers. Here visitors will find tree decorations, Advent wreaths, Christmas handicrafts, Christmas lights, gift wrapping, pastries, chocolates and confectionery.
Bazaar of Nations
In the Bazaar of Nations, visitors can discover exotic handicrafts, unusual decorative items, souvenirs and international specialties. Women’s and men’s clothing, jewellery and accessories are also represented in this theme world.
Market Hall & Food Trucks
The market hall & food trucks offer a variety of food and beverages, nutritional advice, delicacies and household appliances. Visitors can find out about the latest trends and visit pop-up restaurants.
Building & Living
The Building & Living theme world covers all areas of interior design. From furniture and kitchens to decoration and plumbing and heating technology to ecological building and outdoor facilities, there is everything your heart desires here. Information and advice on the subject of construction are also available.
Market Hall & Food Trucks
The market hall & food trucks offer a variety of food and beverages, nutritional advice, delicacies and household appliances. Visitors can find out about the latest trends and visit pop-up restaurants.
Infalino
The infalino is a special baby and toddler fair for children up to 6 years of age. Here parents will find everything they need for their little ones. A children’s party also provides fun and entertainment.
infa regional
infa regional offers companies the opportunity to present their regional products and inform visitors about sustainable shopping opportunities. Here, visitors can discover and experience everything about the diversity of the region.
infa creative
infa kreativ is a paradise for all craft fans. Here, visitors can discover the latest handicraft trends, take part in workshops and browse the marketplace for handmade and handicraft materials.
Way of life
The LEBENSART is a special theme world that is only accessible on request. Here, visitors will find a selection of exclusive lifestyle products and a unique feel-good ambience. LEBENSART is the ideal platform to present exclusive products and make valuable contacts.
The advantages of infa Hannover
infa Hannover offers numerous advantages for exhibitors and visitors. Here are some of the most important reasons why infa is a must-attend event for promising business:
- More sales: Over 81% of infa visitors order or buy directly at the trade fair. On average, they spend 466 euros, which offers ideal conditions for increasing sales.
- More customers: More than 110,000 people visit infa every year, representing a broad target group. Whether it’s Christmas decorations, interior design, fashion or handicrafts, exhibitors will find numerous potential customers here.
- More contacts: infa offers the opportunity to present products in direct contact with interested visitors and to build long-term customer relationships.
- More attention: With a target group-oriented experience program, infa ensures that products receive the attention they deserve.
- More impulses: infa offers planning security for the lucrative Christmas business. Here, exhibitors can test their products and receive valuable impulses for new ideas.
infa Hannover has an impressive history and is now Germany’s largest experience and shopping fair. With its diverse theme worlds, attractive offers and numerous advantages for exhibitors and visitors, infa will remain a highlight in the trade fair calendar in the future. Secure your place as an exhibitor now and experience the unique atmosphere of infa Hannover.
Her
Contact
We are your competent partner for trade fair planning and develop your trade fair appearance together with you. You don’t have to be afraid of jumping in at the deep end. We accompany you and are at your side. From the initial considerations and conception to the grand finale, you can count on us.
In addition to the objectives, budget planning, trade fair selection and positioning of your trade fair stand, we will give you valuable tips. With the right planning, your trade show project will meet your expectations, bring in more leads, and ultimately, more sales.
Matthias Strupowsky
Manager
Tobias Remse
Project
Lukas Kloppenburg
Manager
Teyna Günther
Project
Jana Zimmermann
Project
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