EMS Trade Fair Planning & Design

Turn your trade fair stand into a beacon that attracts visitors

The EMS marketing experts will develop a concept for your trade fair stand that will inspire visitors.

At every trade fair, there are as many providers as fish in the sea. And some of them are the same kind of fish as you.

The one who attracts the visitor to their stand first has the greatest chance of convincing them. This decides whether they will become a customer of yours — or of the competition.

With more than 30 years of experience, the marketing and design experts at EMS Event- & Messe-Service develop a trade fair stand concept for you that will help you get the right visitors on board.

Over 450 satisfied customers throughout Europe

EMS convinced us with outstanding professionalism, creativity, and reliability. The entire team always perfectly implemented our visions. Even when faced with unforeseen challenges, all EMS employees always showed a great willingness to help and an extraordinary amount of problem solving. We are very much looking forward to all future projects that are yet to come.

Martina Augustin, Gotthardt Isoliertechnik GmbH

We have been realizing our trade fair appearances with EMS Event- & Messe-Service GmbH for many years now. Thanks to the professional, flexible, and reliable implementation of the trade fair projects, we have found the perfect trade fair partner for us. Another important point for us is the great project management. We have a direct point of contact in Ms. Günther. She is always available for us and takes care of us immediately. The trade fair fitters are also simply great…

Harmuth CNC Milling Technology, Corinna Ralle

From A to Z, from start to finish — EMS is the kind of exhibition stand designer you could only wish for. And although they are just called stand builders, it doesn’t cover all the services that EMS provides to make customers happy. From the start of planning for the trade fair to dismantling, EMS is always there with a competent team. Very good advice, joint consideration of the stand design, drawings, graphics, exchange, implementation…”

Isabelle Bader, Roxtec GmbH

For several years now, we have enjoyed a very pleasant and successful collaboration with the company EMS in the planning and realization of our exhibition stand. The team is very competent and has always successfully and beautifully implemented our expectations and ideas through professional and solution-oriented work and communication. Thank you very much and we look forward to many more projects together!

Holcim Technical Solutions and Products GmbH

Working with Jana and the team at EMS was a very good experience. I always felt like I was going to be well taken care of and I certainly was. I look forward to working with EMS again. Five stars from me.

Frank Defalco, Ngen Next generation Manufacturing Canada

EMS is a very flexible company that responds to customer requests in detail, but also says when something should perhaps not be done the way the customer wants it. The construction teams always give their all to implement even the last-minute changes. We have been working with EMS since 2008 and we are completely satisfied.

Matthias Brück, Roxtec Group

Working with EMS has always been a very pleasant and professional experience. Their reliability and flexibility have contributed significantly to the fact that our trade fair appearances have always been a great success.

Sophia Oldeide, ERS GmbH

EMS Messe-Service never fails to surprise us with new ideas and refreshing designs in the development of our successful trade fair activities. Thanks to our long-standing and trusting relationship with EMS Messe-Service, they are always our first point of contact. Thanks to the creative and reliable team for their versatile output.

Jennifer Retzlaff, Bureau Veritas SA

We are more than satisfied with the work of EMS. The planning and implementation have convinced us 100%, and we are looking forward to many more projects. We were particularly impressed by the quality of the personnel and the materials provided at the trade fairs. We would choose EMS again and again and would like to take this opportunity to thank everyone involved.

Jennifer Lemm, Herco Kühltechnik Hermanns & Co. GmbH

We are very satisfied with the professional and creative work of EMS. The excellent project planning and the committed on-site construction team contributed significantly to our successful trade fair appearance. Thank you very much for the good cooperation!

Jonas Salis, Allgeier Inovar GmbH

Our high-quality standards and eye for detail in the realization of our energy park projects should also be reflected in our exhibition stand. EMS also sets high standards for itself and has perfectly incorporated our requirements into the exhibition stand designed for us — visually, spatially, and tactually. EMS regularly manages to create an inviting “island” with a warm atmosphere in the middle of an exhibition hall. High-quality materials and flawless workmanship complete this effect…

Antonia Müller, UKA

What do you need to become visible in the sea of providers?

Whether it’s a trade or recruitment fair, you’ll be competing with a large number of exhibitors at every event.

Most visitors decide after just a few seconds whether to go to your stand or to a competitor’s stand.

The problem is that the decision is often made in favor of the provider with whom the visitor had initial contact.

If you manage to attract more visitors to your stand, you’ll not only benefit from more conversations, but also, and more importantly, from more new customers!

There are three marketing psychology factors that will transform your exhibition stand into a visitor magnet!

The three marketing psychology trends that attract visitors to your stand

A clear message instead of marketing buzzwords

Most trade fair visitors come with a specific plan for the topics they are interested in.

What this means for you: At every trade fair, there are many potential customers who are already actively looking for what you have to offer.

Make it as easy as possible for these customers to find what you have to offer!

Float to the top, don’t sink

The more your exhibition stand architecture differs from the competition, the more interesting it is for visitors!

Posters and screens are no longer eye-catching at trade fairs — after all, everyone has them. Our customer “Roxtec” offers cable and pipe transits — including for trains. That’s why we integrated one directly into the exhibition stand, as the perfect eye-catcher for their target group!

A large trade fair, many exhibitors and little space — for our customer “UKA” we therefore went up high. At around 6m high, we designed the stand to be imposing, while also open and light.

More about exhibition stand designs from EMS

Make your offer tangible instead of just talking about it

People love interaction! Even flyers, small giveaways, and product videos can encourage visitors to approach your exhibition stand.

The problem: everyone has those!

Our customer “OSMO” develops tunnel systems, which we show with the extraordinary exhibition stand construction. In addition, an integrated VR box offers the opportunity to discover the tunnel systems virtually.

For our customer “cellumation”, we have integrated their product into the stand in a way that can be experienced. Further possible applications were shown in the background on a large LED wall.

More new customers with your EMS exhibition stand concept

The trade fair experts at EMS will develop a concept for your new exhibition stand that will inspire visitors. Your preferences, the needs of your customers, and your goals for participating in the trade fair are important.

Your concept consists of:

Important:

You alone decide whether we should implement the exhibition stand for you if you like the concept. If you decide to work with us, we will return your deposit for the concept. This means that the concept has not incurred any additional costs!

From the initial idea to the finished exhibition stand

Kick-Off

You talk to one of our trade fair experts about your target group, your range, the planned trade fair, and your stand location. This allows us to get a precise picture of your ideas and requirements. Do we have all the information? Then we can start with your concept.

Trade fair stand concept

You will receive a comprehensive trade fair stand concept from us. We will present our ideas to you in an online meeting.

We build your trade fair stand

Are you impressed? We will manufacture all the important and individual components of your exhibition stand in our in-house production workshop! With our large stock of system components and our special construction, we can also guarantee that it will be ready on time. Always at a fixed price, with no nasty surprises! Our word is our bond — that’s how we do things in North Germany.

Find out more

Of course, we also take care of the logistics and construction for you. After the trade fair, we store parts of your stand. And for the next trade fair? We can easily adapt your exhibition stand. A new size, target group, or stand position — no problem for our trade fair experts!

Set sail — here we go!

In the free initial consultation, you will talk to one of our trade fair and marketing specialists about your planned trade fair, your offer and your target group.

During the course of the conversation, we will work with you to develop an initial concept of what suitable elements, structures and systems for your successful trade fair appearance could be. You then decide whether we should implement the ideas for you in a visual design concept!

FAQ: Trade fair planning and concepts with EMS event and trade fair service

How can I make my exhibition stand more noticeable than the competition’s?

Your exhibition stand will be an eye-catcher thanks to a strong message, extraordinary design, and interactive features. We develop concepts that clearly stand out from the crowd and perfectly showcase your brand. Our external perspective helps you choose the right message and optimally address the customer’s needs.

Why is a good concept for my exhibition stand important?

A well-thought-out concept determines whether visitors come to your stand or to the competition. With a clear vision and targeted factors for marketing psychology, we increase your appeal and turn your stand into a visitor magnet.

What services are included in the exhibition stand concept?

Your concept includes:

Analysis of your needs, including your goals and aspirations for participating in the trade fair
Definition of the core message and marketing-optimized messages/claim
Creation of a customized, individual 3D visualization
A personal concept presentation with a handout and, if required, material samples
Transparent and binding price estimates and execution at the agreed fixed price

Can I also just commission a concept for my exhibition stand from you?

Yes, that is possible! If EMS implements the solution, we will count your investment in the concept towards the order. This way, you will not incur any additional costs.

I already have my own ideas — can you implement them?

Great! We look forward to your ideas. In a personal meeting, we will examine how these can be implemented and advise you honestly and competently on possible adjustments or improvements.

My trade fair requires static testing for construction — can you provide that?

Yes, of course! Our experts will prepare all the necessary static testing for your exhibition stand so that it meets the requirements of the exhibition and is safe and stable at the same time.

I am planning a larger trade fair next year — is that possible?

No problem! We store the components of your current exhibition stand, such as prints or specific modules, and supplement them with new, interchangeable elements. This way, we can design a customized stand for each exhibition.

How long does it take to finalize the concept?

We usually need 2—3 weeks to develop and present a trade fair stand concept to you.

I need heavy displays and technical elements — can you provide that?

Sure, not a problem! With over 30 years of experience and a team of 25 experts, we are very familiar with special constructions. You can find more information here.