EMS Trade Fair Planning & Design

Turn your trade fair stand into a beacon that attracts visitors

The EMS marketing experts will develop a concept for your trade fair stand that will inspire visitors.
Mit mehr als 30 Jahren Erfahrung entwickeln die Marketing- und Designexperten von EMS Event- & Messe-Service ein Messestandkonzept für Sie.

At every trade fair, there are as many providers as fish in the sea. And some of them are the same kind of fish as you.

The one who attracts the visitor to their stand first has the greatest chance of convincing them. This decides whether they will become a customer of yours — or of the competition.

With more than 30 years of experience, the marketing and design experts at EMS Event- & Messe-Service develop a trade fair stand concept for you that will help you get the right visitors on board.

Over 450 satisfied customers throughout Europe

What do you need to become visible in the sea of providers?

Whether it’s a trade or recruitment fair, you’ll be competing with a large number of exhibitors at every event.

Most visitors decide after just a few seconds whether to go to your stand or to a competitor’s stand.

The problem is that the decision is often made in favor of the provider with whom the visitor had initial contact.

If you manage to attract more visitors to your stand, you’ll not only benefit from more conversations, but also, and more importantly, from more new customers!
Mit einem Messestand von EMS werden Sie im Meer der Anbieter sichtbar
There are three marketing psychology factors that will transform your exhibition stand into a visitor magnet!

The three marketing psychology trends that attract visitors to your stand

Mit EMS bekommen Sie eine gut lesbare Message, die Ihren Besuchern erklärt, was Sie machen und welchen Mehrwert Sie Kunden bieten.

01

A clear message instead of marketing buzzwords

Most trade fair visitors come with a specific plan for the topics they are interested in.

What this means for you: At every trade fair, there are many potential customers who are already actively looking for what you have to offer.

Make it as easy as possible for these customers to find what you have to offer!

02

Float to the top, don’t sink

The more your exhibition stand architecture differs from the competition, the more interesting it is for visitors!
Mit EMS Event- und Messe-Service navigieren Sie zahlreiche Neukunden zu Ihrem Messestand.
Posters and screens are no longer eye-catching at trade fairs — after all, everyone has them. Our customer “Roxtec” offers cable and pipe transits — including for trains. That’s why we integrated one directly into the exhibition stand, as the perfect eye-catcher for their target group!
Mit rund 6 m Höhe haben wir den Messestand sowohl imposant als auch offen und leicht gestaltet.

A large trade fair, many exhibitors and little space — for our customer “UKA” we therefore went up high. At around 6m high, we designed the stand to be imposing, while also open and light.

03

Make your offer tangible instead of just talking about it

People love interaction! Even flyers, small giveaways, and product videos can encourage visitors to approach your exhibition stand.

The problem: everyone has those!

Unser Kunde “OSMO” entwickelt Tunnelsysteme, das zeigen wir mit dem außergewöhnlichen Messestand-Bau.
Our customer “OSMO” develops tunnel systems, which we show with the extraordinary exhibition stand construction. In addition, an integrated VR box offers the opportunity to discover the tunnel systems virtually.
Für unseren Kunden “cellumation” haben wir ihr Produkt erlebbar in den Stand integriert.
For our customer “cellumation”, we have integrated their product into the stand in a way that can be experienced. Further possible applications were shown in the background on a large LED wall.

More new customers with your EMS exhibition stand concept

Die Messeexperten von EMS entwickeln Ihnen ein Konzept für Ihren neuen Messestand, das Besucher begeistert.
The trade fair experts at EMS will develop a concept for your new exhibition stand that will inspire visitors. Your preferences, the needs of your customers, and your goals for participating in the trade fair are important.
Your concept consists of:

Important:

You alone decide whether we should implement the exhibition stand for you if you like the concept. If you decide to work with us, we will return your deposit for the concept. This means that the concept has not incurred any additional costs!
Sie entscheiden erst, ob wir den Messestand für Sie umsetzen sollen, wenn Ihnen das Konzept gefällt.

From the initial idea to the finished exhibition stand

Kick-Off

You talk to one of our trade fair experts about your target group, your range, the planned trade fair, and your stand location. This allows us to get a precise picture of your ideas and requirements. Do we have all the information? Then we can start with your concept.
Trade fair stand concept
You will receive a comprehensive trade fair stand concept from us. We will present our ideas to you in an online meeting.
We build your trade fair stand
Are you impressed? We will manufacture all the important and individual components of your exhibition stand in our in-house production workshop! With our large stock of system components and our special construction, we can also guarantee that it will be ready on time. Always at a fixed price, with no nasty surprises! Our word is our bond — that’s how we do things in North Germany.

Of course, we also take care of the logistics and construction for you. After the trade fair, we store parts of your stand. And for the next trade fair? We can easily adapt your exhibition stand. A new size, target group, or stand position — no problem for our trade fair experts!

Set sail — here we go!

In the free initial consultation, you will talk to one of our trade fair and marketing specialists about your planned trade fair, your offer and your target group.

During the course of the conversation, we will work with you to develop an initial concept of what suitable elements, structures and systems for your successful trade fair appearance could be. You then decide whether we should implement the ideas for you in a visual design concept!

Im Erstgespräch sprechen Sie mit einem unserer Messe- und Marketingspezialisten über Ihre geplante Messe, Ihr Angebot und Ihre Zielgruppe.

FAQ: Trade fair planning and concepts with EMS event and trade fair service

Your exhibition stand will be an eye-catcher thanks to a strong message, extraordinary design, and interactive features. We develop concepts that clearly stand out from the crowd and perfectly showcase your brand. Our external perspective helps you choose the right message and optimally address the customer’s needs.
A well-thought-out concept determines whether visitors come to your stand or to the competition. With a clear vision and targeted factors for marketing psychology, we increase your appeal and turn your stand into a visitor magnet.

Your concept includes:

  • Analysis of your needs, including your goals and aspirations for participating in the trade fair
  • Definition of the core message and marketing-optimized messages/claim
  • Creation of a customized, individual 3D visualization
    A personal concept presentation with a handout and, if required, material samples
  • Transparent and binding price estimates and execution at the agreed fixed price
Yes, that is possible! If EMS implements the solution, we will count your investment in the concept towards the order. This way, you will not incur any additional costs.
Great! We look forward to your ideas. In a personal meeting, we will examine how these can be implemented and advise you honestly and competently on possible adjustments or improvements.
Yes, of course! Our experts will prepare all the necessary static testing for your exhibition stand so that it meets the requirements of the exhibition and is safe and stable at the same time.
No problem! We store the components of your current exhibition stand, such as prints or specific modules, and supplement them with new, interchangeable elements. This way, we can design a customized stand for each exhibition.
We usually need 2—3 weeks to develop and present a trade fair stand concept to you.

Sure, not a problem! With over 30 years of experience and a team of 25 experts, we are very familiar with special constructions. You can find more information here.