SMT, EuroPCR 2023 in Paris

SMT, EuroPCR 2023 in Paris

Booth
for SMT
at EuroPCR Paris

An overview of our collaboration

About the customer

SMT (Sahajanand Medical Technologies) from India is a leading company in the manufacture of medical devices, specializing in cardiovascular interventions. Their state-of-the-art products, especially stents and related medical equipments, are known worldwide for their quality and innovation. SMT strives to improve treatment options for patients globally by providing affordable and effective medical solutions.

About the fair

EuroPCR in Paris is the most important event in Europe for interventional cardiology, attracting physicians and industry leaders from all over the world. The fair is a central platform for the presentation of the latest research results and technological breakthroughs in cardiovascular medicine and offers extensive opportunities for exchange and education within the medical community.

About the trade fair appearance

The SMT booth, designed and realized by EMS Event-&Messe-Service, was a prime example of functional and aesthetically pleasing booth construction. The stand was divided into two main areas: one for product presentations, equipped with custom-made steles in the company’s colours and integrated video transmissions, and a networking area, which stood out for its unique furniture. The network area had a spacious seating area that was designed deep and in the style of a lounge sofa, which not only provided comfort, but also created a visual and acoustic shield from the rest of the trade fair. These seats were made specifically for SMT and complemented by the installation of display cases that contained further product information. This thoughtful design encouraged interaction and created a welcoming space for in-depth conversations. A large LED video wall dominated above these areas, effectively showcasing SMT’s latest product innovations.

An optimal trade fair stand
with EMS Trade Fair Service

As an experienced stand builder from northern Germany, EMS Event-&Messe-Service took over the complete implementation of the trade fair stand, from planning to production. Particular attention was paid to the sustainable design of the stand elements. The large moss logo, which emphasized SMT’s ecological responsibility, and the reusable 3D logos, which served both as a long-distance effect and for effect lighting, testified to an environmentally conscious and innovative design approach. The furniture and display elements have been designed to be reused for future events, maximising SMT’s investment and minimising its environmental impact.

Matthias Strupowsky

Management

Tobias Remse

Project

Lukas Kloppenburg

Management

Teyna Günther

Project

Jana Zimmermann

Project

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