Booth
for Roxtec
at the SMM in Hamburg

About the customer and the trade fair

Roxtec is a global leader in the field of sealing solutions for cables and pipes, which has been established on the market for many years. As a long-standing regular customer of EMS Event-&Messe-Service, Roxtec focuses on quality and innovation in order to successfully present its products and solutions at international trade fairs. Roxtec is present at many major trade fairs, including SMM 2022, and attaches great importance to strong brand presence and recognition. Our team was once again able to take on the challenge of designing an impressive booth that optimally reflects Roxtec’s high standards and diverse portfolio.

About the fair
SMM, as the world’s leading maritime trade fair, takes place every two years in Hamburg and is the most important industry event for the maritime industry. SMM 2022 once again provided a platform for international companies to showcase their latest technologies and innovations in the maritime sector. Roxtec, as a regular participant, took this opportunity to showcase its high-quality waterproofing solutions to a global audience. For us as an experienced booth builder from northern Germany, SMM 2022 was a perfect opportunity to demonstrate our expertise in the field of trade fair concept, trade fair planning and trade fair design and to enable Roxtec to make a tailor-made appearance.

About the trade fair appearance
Roxtec’s booth at SMM 2022 has been specially designed according to the customer’s requirements to create an imposing and functional space for the presentation of the versatile exhibits. The customer wanted a building that was both visually impressive and offered enough space for the display of the products.
A central highlight of the booth was the LED wall flush with the wall, which was seamlessly integrated into the overall design. This LED wall enabled a dynamic and flexible product presentation, with content and visual effects being shown to their best advantage. This technical innovation made it possible to impressively present Roxtec’s complex solutions, which made a lasting impression on the visitors.
The exhibits have been carefully placed and perfectly lit to highlight their details and qualities. Another unique selling point of the booth was the fact that some of the exhibits on display were produced directly by our team at EMS, which illustrates the close cooperation and trust between Roxtec and us as booth builders.
It was particularly important to integrate Roxtec’s corporate identity (CI) into the booth to ensure consistent recognition. The design of the stand was designed to harmonise perfectly with Roxtec’s CI, so that the brand is easily recognisable at other trade fairs.