Sihot Gubse trade fair project at ITB 2024

About the client: Sihot Gubse

Sihot Gubse, a leader in hotel management software, stands for innovation and sustainability in the development and delivery of technology solutions for the hotel industry. The company’s commitment to advanced, user-friendly systems has made it a valued partner of many hotel chains worldwide. Sihot Gubse’s ambition to always integrate the latest technological standards is also reflected in its continuous pursuit of improvement and effective customer solutions.

About the trade fair: ITB 2024

ITB Berlin is the world’s leading trade fair for the tourism industry and a hub for professionals from the hotel and travel industry. As a stand builder for ITB 2024, EMS Event-&Messe-Service offers unique stand concepts that are tailored to the needs of our customers. This event provides an excellent platform for Sihot Gubse to showcase their latest products and services to a global audience and receive direct feedback from end users.

About the trade fair appearance: Sustainable and inviting

The booth for Sihot Gubse, designed by EMS Event-&Messe-Service, was characterized by an extraordinary combination of sustainability and modern design. The use of recyclable materials and the inclusion of natural elements such as plants created a warm, inviting atmosphere. Large, light-looking arches offered an open yet intimate environment, while the harmoniously coordinated colours of the stand elements provided a modern and appealing look. The four presentation areas enabled an effective demonstration of the software solutions, while the meeting level, which was shielded at the back, offered space for private discussions and business deals.