Exhibition stand on 214 sqm
for EDEKA
at the Expo Real in Munich

Edeka Group – Expo Real 2017

About the customer

The Edeka Group, one of the leading food retailers in Germany, is known for its continuous expansion and innovation in retail. With a wide network of locations spread across the country, Edeka strives to further expand its presence and influence in the retail sector. Their participation in major industry events such as Expo Real underlines their commitment to growth and their position as a market leader.

About the fair

Expo Real is one of the largest real estate and investment fairs in Europe and takes place annually in Munich. It attracts a wide range of professionals from all areas of the real estate industry, from developers and investors to urban planners and architects. The trade fair offers an excellent platform for networking, business negotiations and the exchange of market insights, making it an important meeting place for industry leaders such as the Edeka Group.

About the trade fair appearance

The Edeka booth, designed and built by EMS Event-&Messe-Service, was a highlight of Expo Real 2017. The stand was characterised by a successful combination of warm wood tones and the industrial look of brick and concrete, creating a welcoming but at the same time professional atmosphere. The characteristic brick towers, which already have a high recognition value, as well as the imposing two-storey building with an integrated lounge and bar, emphasised Edeka’s commitment to quality and comfort. This booth was not only a representation of the brand, but also an active networking space that focused on making contacts.

About our activities

As a renowned trade fair builder from northern Germany, EMS Event-&Messe-Service contributed in-depth expertise to the project. The planning and implementation of the exhibition stand for Edeka at Expo Real 2017 was carefully carried out to achieve a perfect balance between transparency and exclusivity. Our team worked closely with design partner Set it On to create an environment that not only reflects Edeka’s corporate identity, but also meets the functional requirements of a top networking event. The use of high-quality materials and the inclusion of tailor-made pieces of furniture made it possible to create a unique and functional trade fair experience.

Edeka Group – Expo Real 2023

At ExpoReal 2023 in Munich, the Edeka Group presented its impressive booth, which was designed by EMS Event-&Messe-Service in cooperation with Set it On. As a long-standing customer of EMS, it was a pleasure for us to realize this unique stand again.

The Edeka Group’s booth was not only a meeting place for customers and long-standing partners, but also an attraction for the entire industry. The innovative design, which combined the industrial look with warm wood tones, set new standards and attracted a lot of attention.

The clever combination of concrete and wood as well as the integrated towers gave the stand an unmistakable recognition value. With this booth, Edeka once again created an anchor point at ExpoReal 2023, which inspired visitors and invited them to linger.