SMT – EuroPCR 2023 in Paris

Trade fair stand
for SMT at the EuroPCR in Paris

An overview of our collaboration

About the customer

SMT (Sahajanand Medical Technologies) of India is a leading medical device manufacturing company specializing in cardiovascular interventions. Its state-of-the-art products, particularly stents and related medical equipment, are known worldwide for their quality and innovation. SMT is committed to improving treatment options for patients globally by providing affordable and effective medical solutions.

About the trade fair

EuroPCR in Paris is the most important event in Europe for interventional cardiology, attracting physicians and industry leaders from around the world. The trade fair is a central platform for presenting the latest research and technological breakthroughs in cardiovascular medicine and offers extensive opportunities for exchange and continuing education within the medical community.

About the trade fair appearance

The SMT booth, designed and built by EMS Event-& Messe-Service, was a prime example of functional and aesthetically pleasing booth construction. The booth was divided into two main areas: one for product presentations, equipped with customized columns in the company colors and integrated video displays, and a networking area that particularly stood out due to its unique furniture. The networking area featured a generous seating landscape, which was designed to be deep and in the style of a lounge sofa, offering not only comfort but also visual and acoustic shielding from the rest of the trade fair. These seats were specially made for SMT and complemented by the installation of display cases containing further product information. This well-thought-out design encouraged interaction and created an inviting space for in-depth conversations. Dominating these areas was a large LED video wall that effectively showcased SMT’s latest product innovations.

Matthias Strupowsky

Management & Project Development

Lukas Kloppenburg

Management & Project Management

Tobias Remse

Project Development

Teyna Günther

Project Management

An optimal exhibition stand with EMS Event and Exhibition Services

As an experienced exhibition stand constructor from North Germany, EMS Event and Exhibition Services took over the complete realization of the exhibition stand, from the planning to the production. Particular attention was paid to the sustainable design of the stand elements. The large moss logo, which emphasized SMT’s ecological responsibility, and the reusable 3D logos, which served both as a long-range effect and for effect lighting, were a testament to the environmentally conscious and innovative design approach. The furniture and display elements were designed to be reused at future events, maximizing SMT’s investment and minimizing their environmental impact.