As an experienced exhibition stand constructor from North Germany, EMS Event- & Messe-Service was responsible for the entire conception, planning, and implementation of the exhibition stand. The challenge was to create a stand that was not only functional and aesthetically pleasing, but also reflected SMT’s brand values and commitment to sustainability. Optimal use of the space was achieved by integrating linear yet multifaceted elements and customized furniture into the back wall. The reusable elements of the stand were designed to be used at future trade fairs, such as EURO PCR, which increases the long-term impact of SMT’s investment.
