EDEKA – Expo Real 2017 in Munich

Trade fair stand
for EDEKA at Expo Real in Munich

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An overview of our collaboration

About the customer

EDEKA Group, one of Germany’s leading food retailers, is well known for its continuous expansion and innovation in the retail sector. With a wide network of locations spread across the country, Edeka strives to further expand its presence and influence in the retail sector. Their participation in significant industry events such as Expo Real highlights their commitment to growth and their position as a market leader.

Expo Real is one of Europe’s largest real estate and investment trade fairs and is held annually in Munich. It attracts a wide range of professionals from all sectors of the real estate industry, from developers and investors to urban planners and architects. The fair provides an excellent platform for networking, business negotiations, and the exchange of market insights, making it an important meeting place for industry leaders such as the EDEKA Group.

The EDEKA stand was one of the highlights of Expo Real 2017. The stand was characterized by a successful combination of warm wood tones and the industrial look of brick and concrete, creating an inviting yet professional atmosphere. The distinctive brick towers, which already have a high recognition value, as well as the imposing two-story building with an integrated lounge and bar, emphasized EDEKA’s commitment to quality and comfort. This exhibition stand was not only a representation of the brand, but also an active networking area that emphasized the importance of making contacts.

Matthias Strupowsky

Management & Project Development

Lukas Kloppenburg

Management & Project Management

Tobias Remse

Project Development

Teyna Günther

Project Management

An optimal exhibition stand with EMS Event- & Messe-Service

As a renowned exhibition stand constructor from North Germany, EMS Event- & Messe-Service brought in-depth expertise to the project. The planning and implementation of the exhibition stand for EDEKA at Expo Real 2017 were carefully executed to achieve a perfect balance between transparency and exclusivity. Our team worked closely with design partner Set it On to create an environment that not only reflects EDEKA’s corporate identity, but also meets the functional requirements of a top networking event. The use of high-quality materials and the inclusion of customized furniture created a unique and functional trade fair experience.
We are proud to have been part of this project and look forward to continuing to work with the EDEKA Group in the future to design innovative exhibition stands that set standards and inspire the industry.

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