DEDEBIO’s exhibition stand at Biofach, designed by EMS Event-& Messe-Service, was a masterful display of brand identity and product diversity. The stand combined warm wood tones with sustainable materials that perfectly matched the company’s organic products. Two impressive trees drew the eye and symbolized DEDEBIO’s commitment to nature and sustainability. Large LED screens provided dynamic product display opportunities, while custom-made product displays, counters, and cooking islands allowed for an interactive experience. The stand was cleverly divided into different areas, with a central cabin for optimized visitor flow, giving visitors easy access to all products. The design allowed for many elements of the stand to be reused at the Internorga in Hamburg, further highlighting the sustainability.