EMS exhibition stand design
Make your exhibition stand a yacht among dinghies
The EMS exhibition and marketing experts develop a design for your exhibition stand that magically attracts visitors
The more your exhibition stand architecture differs from that of your competitors, the more interesting it is for visitors!
And the more interesting it is for visitors, the more likely it is that they will come to you first — instead of to other exhibitors.
With more than 30 years of experience, the skilled exhibition stand architects at EMS Event- & Messe-Service will design an exhibition stand for you that will make you stand out from the crowd of exhibitors.
Over 450 satisfied customers throughout Europe
EMS convinced us with outstanding professionalism, creativity, and reliability. The entire team always perfectly implemented our visions. Even when faced with unforeseen challenges, all EMS employees always showed a great willingness to help and an extraordinary amount of problem solving. We are very much looking forward to all future projects that are yet to come.
Martina Augustin, Gotthardt Isoliertechnik GmbH
We have been realizing our trade fair appearances with EMS Event- & Messe-Service GmbH for many years now. Thanks to the professional, flexible, and reliable implementation of the trade fair projects, we have found the perfect trade fair partner for us. Another important point for us is the great project management. We have a direct point of contact in Ms. Günther. She is always available for us and takes care of us immediately. The trade fair fitters are also simply great…
Harmuth CNC Milling Technology, Corinna Ralle
From A to Z, from start to finish — EMS is the kind of exhibition stand designer you could only wish for. And although they are just called stand builders, it doesn’t cover all the services that EMS provides to make customers happy. From the start of planning for the trade fair to dismantling, EMS is always there with a competent team. Very good advice, joint consideration of the stand design, drawings, graphics, exchange, implementation…”
Isabelle Bader, Roxtec GmbH
For several years now, we have enjoyed a very pleasant and successful collaboration with the company EMS in the planning and realization of our exhibition stand. The team is very competent and has always successfully and beautifully implemented our expectations and ideas through professional and solution-oriented work and communication. Thank you very much and we look forward to many more projects together!
Holcim Technical Solutions and Products GmbH
Working with Jana and the team at EMS was a very good experience. I always felt like I was going to be well taken care of and I certainly was. I look forward to working with EMS again. Five stars from me.
Frank Defalco, Ngen Next generation Manufacturing Canada
EMS is a very flexible company that responds to customer requests in detail, but also says when something should perhaps not be done the way the customer wants it. The construction teams always give their all to implement even the last-minute changes. We have been working with EMS since 2008 and we are completely satisfied.
Matthias Brück, Roxtec Group
Working with EMS has always been a very pleasant and professional experience. Their reliability and flexibility have contributed significantly to the fact that our trade fair appearances have always been a great success.
Sophia Oldeide, ERS GmbH
EMS Messe-Service never fails to surprise us with new ideas and refreshing designs in the development of our successful trade fair activities. Thanks to our long-standing and trusting relationship with EMS Messe-Service, they are always our first point of contact. Thanks to the creative and reliable team for their versatile output.
Jennifer Retzlaff, Bureau Veritas SA
We are more than satisfied with the work of EMS. The planning and implementation have convinced us 100%, and we are looking forward to many more projects. We were particularly impressed by the quality of the personnel and the materials provided at the trade fairs. We would choose EMS again and again and would like to take this opportunity to thank everyone involved.
Jennifer Lemm, Herco Kühltechnik Hermanns & Co. GmbH
We are very satisfied with the professional and creative work of EMS. The excellent project planning and the committed on-site construction team contributed significantly to our successful trade fair appearance. Thank you very much for the good cooperation!
Jonas Salis, Allgeier Inovar GmbH
Our high-quality standards and eye for detail in the realization of our energy park projects should also be reflected in our exhibition stand. EMS also sets high standards for itself and has perfectly incorporated our requirements into the exhibition stand designed for us — visually, spatially, and tactually. EMS regularly manages to create an inviting “island” with a warm atmosphere in the middle of an exhibition hall. High-quality materials and flawless workmanship complete this effect…
Antonia Müller, UKA
Why a bold exhibition design leads to more sales
Whether you are attending a trade, consumer, or recruitment fair, you will be competing with a large number of exhibitors at each event.
Most exhibition stands in your industry look very similar: a classic box construction, a display wall, and maybe a screen.
The problem is that who the visitor goes to first often determines whether they become a customer of yours or of your competitor.
Normally, it’s a matter of luck.
Unless your design is so extraordinary that it immediately catches the eye.
Float to the top instead of sinking:
This is what excellent exhibition stand design looks like
01
People are curious — become an eye-catcher
An extraordinary exterior and interior design of the exhibition stand will attract curious visitors to you.
Extraordinary exterior design from EMS customers:
Whether it’s a high-rise or a special exhibition stand shape — the less your exhibition stand looks like all the others, the better!
Interior design:
So you’ve wowed them from the outside, but now what? Wow them from the inside, too! A mix of materials stands out in the sea of exhibitors: moss elements, wooden walls, creative floor coverings, and so on.
For our customer “SMT” we have mixed different materials — an eye-catcher that looks more like modern interior design than a classic exhibition stand.
For our customer “EDEKA”, we transformed the interior of the exhibition stand into a mobile canteen. A design that invites you to linger — plenty of space for very productive conversations.
Have you ever gone swimming in an exhibition stand, found yourself in the middle of the jungle, or experienced a miniature production line on site? We have!
Do you have an unconventional idea? We’ll make it possible.
02
Your exhibition stand will only be a beacon if the lighting is right.
What do many underestimate when designing an exhibition stand? The effect of light!
Use spotlights to showcase your products and create a cozy atmosphere for customer meetings. The right lighting is key to attract visitors and invite them to stay at your exhibition stand longer.
03
Form follows function
The best exhibition stand is of no use to you if you have too little storage space or lack the space for intensive customer discussions. That is why, as early as the design stage, we analyze what your sales team needs from the exhibition stand and design every centimeter to be not just impressive, but practical!
Our customer OSMO develops tunnel systems, which we are showcasing with this extraordinary exhibition stand construction. In addition, an integrated VR box offers the opportunity to virtually discover the tunnel systems.
04
Smart routes, matching the position of the exhibition stand
From which direction do visitors come to your exhibition stand? Where should initial contact be made? Where are visitors then led?
Only those who take routes into account in the design get the most out of an exhibition stand.
- A closed design for a centrally located stand: Do 50% of visitors only see the back wall of your stand? Then you potentially lose half of all visitors.
- An open design that invites visitors from all directions.
- Too much hustle and bustle and movement during customer meetings.
- To enable visitors and the sales team to fully concentrate on the discussions, quieter areas should be created with little visual and acoustic stimulation from outside.
- Your products are hidden or in the back of the booth.
- Products, VR experiences, screens — in a good exhibition stand design, visual experiences in the foreground ensure that visitors are drawn in.
- A closed design for a centrally located stand: Do 50% of visitors only see the back wall of your stand? Then you potentially lose half of all visitors.
- Too much hustle and bustle and movement during customer meetings.
- Your products are hidden or in the back of the booth.
- An open design that invites visitors from all directions.
- To enable visitors and the sales team to fully concentrate on the discussions, quieter areas should be created with little visual and acoustic stimulation from outside.
- Products, VR experiences, screens — in a good exhibition stand design, visual experiences in the foreground ensure that visitors are drawn in.
Of course, there are many other factors that should be considered. The exhibition stand architects plan your exhibition stand in different zones. So that your design attracts the maximum number of visitors and is perfectly designed for pathways at the same time.
From the initial idea to the day of the trade fair
Kick-Off
At the start, you will discuss your target group, your offer, the upcoming trade fair and the exact stand area with one of our experts. This way, we get a precise idea of your requirements. As soon as all the key data is available, we will start developing the concept.
Trade fair stand concept
Based on your specifications, we will create a comprehensive trade fair stand concept. We will explain our ideas in detail and show you our 3D designs in an online presentation.
Production of your exhibition stand
The design is ready. Now you have the option of implementing it yourself — or we can manufacture your exhibition stand in our exhibition stand shipyard! Our fixed prices protect you from unexpected additional costs — our word is our bond, to be expected of North Germans.
Of course, we also handle the transportation and professional assembly of your exhibition stand on site. After the exhibition, we store the modules so that they can be flexibly adapted to different stand sizes, target groups or locations for future events.
Set sail — here we go!
In the free initial consultation, you will talk to one of our trade fair and marketing specialists about your planned trade fair, your offer and your target group.
During the course of the conversation, we will work with you to develop an initial concept of what suitable elements, structures and systems for your successful trade fair appearance could be. You then decide whether we should implement the ideas for you in a visual design concept!
Frequently asked questions about exhibition design with EMS Event- & Messe-Service
What makes the design of EMS exhibition stands unique?
Our designs combine exceptional exterior architecture with functional interior design. Materials such as moss or wooden walls, creative floor coverings, and effective lighting make your stand a real eye-catcher. At the same time, we make sure that the stand remains practical — with sufficient storage space and areas for customer meetings.
Why is light a crucial factor for exhibition stands?
The right lighting showcases your products perfectly and creates a pleasant atmosphere for conversations. Lighting design, such as integrated light elements or targeted floor lighting, invites visitors to linger at your stand longer and get a sense of your brand more intensely.
Can EMS also realize unusual designs?
Yes, we also implement unconventional ideas. Whether it’s a jungle theme, miniature production lines, or an integrated train as a stand element — our experienced exhibition stand architects will make your visions a reality and develop a concept that will inspire your target group.
How does EMS ensure that the exhibition stand is also functional?
When planning, we take into account all the requirements of your sales team. Storage space, meeting areas, and well-thought-out elements are integrated into the design so that your stand not only impresses, but is also practical in the day-to-day trade fair operations.
Does EMS also offer services such as transportation and setup?
Yes, we will take care of all the logistics and construction of your exhibition stand on site. After the exhibition, we will store the modules and flexibly adapt them for future events — regardless of stand size, target group, or position.
Can an existing exhibition stand be adapted for further exhibitions?
Of course. With our modular systems, exhibition stands can be easily expanded, reduced in size or redesigned. This way, your stand will always be perfectly suited to the respective requirements of the trade fair.
How does concept development work at EMS?
In our first conversation, we analyze your target group, your offer, and your preferences. Based on this information, we create a detailed exhibition stand concept, which we present to you in an online presentation. You will also receive 3D drafts to get a clear picture of the final design.
Does EMS produce the exhibition stands itself?
Yes, all exhibition stands are manufactured in our own production workshop. This enables us to guarantee that your stand will be ready on time and will meet the highest quality standard
How do we work with EMS?
After a free initial consultation, we develop an individual concept that fits your brand and target group. After your approval, we start production and take care of logistics, assembly and storage. With EMS, you get a partner who will accompany you from the first idea to after the successful trade fair.
