Exhibition stand on less than 50 sqm
for Bachiller
at the InCosmetics in Hamburg
About the customer and the trade fair
Bachiller is a renowned company specializing in the development and production of high-quality process equipment for the chemical, petrochemical and cosmetic industries. The company is known for its innovative technologies and tailor-made solutions that meet the highest standards of quality and efficiency. As a long-standing partner of EMS Event-&Messe-Service, Bachiller has repeatedly commissioned us with the design and implementation of their trade fair appearances. For the Incosmetics 2014 in Hamburg, we were once again able to demonstrate our expertise as a booth builder and realize a booth that perfectly reflected both the corporate identity (CI) and the unique look and feel of Bachiller.
About the fair
Incosmetics is one of the world’s leading trade fairs for ingredients, laboratory and production technology as well as services for the cosmetics industry. It takes place annually in changing international metropolises and attracts trade visitors from all over the world who want to find out about the latest developments and trends in the industry. Incosmetics 2014 in Hamburg offered Bachiller the ideal platform to present its innovative solutions and products to a broad trade audience. For us as an experienced booth builder from northern Germany, the design of the Bachiller booth at this renowned trade fair was a special challenge, which we accepted with great pleasure.
About the trade fair appearance
Bachiller’s booth at Incosmetics 2014 was a prime example of minimalist elegance and functional design. Despite the reduction of the stand to a central exhibit and a counter, we managed to create an impressive presence. With a height of 4 meters and a carefully thought-out suspension, the stand looked imposing and attracted the attention of the visitors.
An essential element of the stand was the special colour of the customer, which was reflected not only in the counter, but also in the entire stand design. This colour scheme generated additional attention and underlined Bachiller’s brand identity.
Another highlight was the use of a backlit element that was integrated into the double wall of the stand. This illuminated element acted as a small eye-catcher that shone into the aisles and thus drew the attention of the trade fair visitors to the Bachiller stand. Despite the minimalist design, we succeeded in creating a trade fair stand that was both functional and aesthetically pleasing through the targeted use of light and colour.
An optimal trade fair stand
with EMS Trade Fair Service
Our team from EMS Event-&Messe-Service was responsible for the complete planning, design and implementation of the Bachiller booth at Incosmetics 2014. As an experienced booth builder for Incosmetics, we placed particular emphasis on developing a trade fair concept that optimally meets the customer’s requirements and at the same time ensures a strong visual presence.
The trade fair planning began with a detailed analysis of Bachiller’s corporate identity and previous trade fair appearances. Our goal was to transfer the existing look and feel to the new booth while implementing the minimalist approach that the customer wanted. Working closely with Bachiller, we developed a design that focused on the essentials – the central exhibit and the counter.
A central element of our design was the integration of the backlit element into the double wall. This element was positioned in such a way that it was not only functional, but also visually appealing. It drew the attention of trade fair visitors to the stand and enhanced the visual impact of the entire appearance.
Thanks to our many years of experience as a booth builder from northern Germany, we were able to ensure that the Bachiller booth was at the highest level, both technically and in terms of design. The careful selection of materials, the precise implementation of the design and the targeted placement of the lighting elements contributed to the fact that the trade fair stand was a complete success and Bachiller left a lasting impression at Incosmetics 2014.
Matthias Strupowsky
Management
Tobias Remse
Project
Lukas Kloppenburg
Management
Teyna Günther
Project
Jana Zimmermann
Project
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