Discover the latest
Beauty trends at the
Beauty Messe Düsseldorf!

The Beauty Messe Düsseldorf is an annual highlight for all beauty enthusiasts. It’s all about the latest trends and innovations in the beauty industry. From groundbreaking products to exciting lectures, the beauty fair offers a wide range of information and inspiration.

From 22 to 24 March 2024, current trends, concepts and scientific developments in service cosmetics can be discovered.

In addition to a comprehensive range of products on the topics of foot, wellness & spa and cosmetics, Beauty Messe Düsseldorf also offers an exclusive Permanent Beauty Era, where visitors can learn all about the latest techniques and trends in the field of permanent make-up.

What is the Beauty Fair?

Beauty Messe Düsseldorf is a leading event for beauty professionals.

It offers a unique platform to get to know the latest developments and products in the beauty industry. The beauty fair presents a wide range of information and inspiration, including first-class shows, workshops, creative stagings and exclusive business knowledge from international industry giants. With over 51,000 visitors from over 60 countries, the trade fair offers a varied specialist programme with basic knowledge, up-to-date tips and trend information.

In addition to well-known personalities such as make-up artist and hairdresser Boris Entrup and fashion designer Harald Glööckler, the fair also offers the opportunity to experience and try out products live.

Düsseldorf as the ideal location for the beauty trade fair

The location of Düsseldorf is ideal for the beauty trade fair, as the city is known as an important centre for fashion, beauty and lifestyle. Düsseldorf is internationally recognized for its strong connection to the fashion and beauty industry, as well as for its world-class trade fair and event venues. The excellent infrastructure and central location in Europe make Düsseldorf an attractive meeting place for exhibitors and visitors from all over the world. In addition, the city is easily accessible via international airports and has a large number of high-quality hotels and restaurants, which makes the beauty fair accessible and comfortable for participants and exhibitors alike.

Why is the beauty fair important?

The Beauty Fair in Düsseldorf is of great importance for all those who work in the beauty industry or are interested in beauty. It acts as a central platform to try out new products, find out about the latest trends and make valuable contacts. This trade show allows beauty professionals to keep up to date with the latest developments in the industry while meeting potential business partners. In addition, it provides an invaluable opportunity to learn from renowned experts and exchange views on current market conditions. Due to the wide range of offers and the chance to network with like-minded people, participation in this trade fair is an important step in developing and being successful in the beauty industry.

Awards at the Beauty Fair

Beauty Messe Düsseldorf not only offers a wide range of information and innovative products, but also presents special events and awards that make it an unmissable event in the beauty industry.

These special events include the “A Life of Beauty Award” and the “German Cosmetics Award”, which enrich the trade fair with exclusive highlights.

The “A Life of Beauty Award” recognizes outstanding achievements and innovations in the beauty industry. This award is a recognition of creative minds and products that have the potential to have a lasting impact on the industry. The award underlines the importance of creativity, vision and commitment in the beauty world.

Equally important is the “German Cosmetics Award”, which rewards excellence and outstanding achievements in various areas of the cosmetics industry. This prestigious award recognizes the best products, services and concepts and provides a platform to celebrate groundbreaking innovations and extraordinary achievements.

These special events and awards give the Beauty Fair a unique charm and make it an unmissable event for all those who are active in or interested in the world of beauty. Participation in the fair is therefore not only an opportunity to learn about the latest trends and discover new products, but also to recognize outstanding achievements and innovations in the industry.